Visual Marketing

VISUAL MARKETING IS THE FUTURE… 

During 2014, 75.6 % of the US total population [239 million to be exact] was online.

Video will be 90% of all web traffic by 2015 [ViralTracker, Sept 2012]

  • Videos are shared 1,200 percent more than links and text posts combined on Facebook [JeffBullas Sept 2012]
  • 188 million US internet users watched 37.7 Billion online content videos during August 2012 [comScore]
  • 87% of US brands leveraged videos for their content marketing programs [Business2Community]

According to eMarketer,  24 Million US Smartphone users are already watching online video on their mobile devices.

Screen size on mobile devices limits text based marketing messages while video can deliver dynamic content without limitations.

High Definition video and HDR photography are used to promote your home on Facebook, Twitter, YouTube, CraigsList, LeadingRE, plus our numerous real estate websites and blogs.

These visual marketing tools provide a virtual 24/7 open house on your listing without the impact and inconvenience of unqualified buyers.

IMPACT OF VIDEO 

Ferguson Realtors has been using video for an extended time…. In fact, our YouTube channels have more than 150,000 views / our HomesAndLakes domain has more than 20,000 listing views during 2014.

We upload our listing videos to numerous sites including YouTube, FaceBook, Twitter,  WellcomeMat, Knoxville MLS, and other sites.

FIRST IMPRESSIONS MATTER – 24/7 ONLINE…

For years the buyer’s first impression was often the “drive by” or the “open house’.  Today the buyers are busier than ever or simply in another city.  Now, the online images of the property impact on the buyer perception of the property.  We enhance that presentation with the use of high dynamic range photography and full-motion walk through high definition video.  We can show the property location in relationship with schools, transportation, shopping, etc through the use of Google Earth Pro membership.

Simply put – we can provide a professional visual presentation of your home for buyers to view 24/7 online.

We also provide competing Realtors with the same video [without our branding] for their use in marketing your home to their buyers. Since everything is uploaded to our video hosting portals, we can email a link to the buyer or another agent, eliminating emails with attachments.

PROOF IS IN THE PUDDING …

We had a buyer referred from a Connecticut real estate member of LeadingRE who then visited the area without finding a suitable property.  Soon afterwards, we received a referral from another LeadingRE member to list and sell a home on Tellico Lake.

On the initial visit to the property, the agent said “this is exactly what the buyer was looking for”.

That same afternoon, we filmed and photographed the property, produced a video, uploaded to our video hosting account, and sent the link to the buyer’s email.  Again, that same evening, we received a request from the buyer to draft an offer to purchase the property subject to a visual inspection 3 days later.  Happy Buyer / Happy Seller

There are dozens of these stories over the last several months.  We have sold mountain tracts, lake front property, foreclosures and even lots using video marketing.

This is an expensive commitment on the part of our company and its agents but it has provided a valuable and beneficial service to our sellers.

LASTING IMPRESSION …

When you list your property for sale, you are competing against lots of other properties. The extra effort we make to highlight your property should greatly benefit you and further shorten the time from “list” to “sold”!

Agents and Industry Leaders Say

"The experience and expertise you and your company embody are needed more today than ever before. So much has changed in recent years, but the principles of high ethics, teamwork, and mentoring others are core values that true professionals exhibit. I continue to be impressed at leadership you and the members of your team provide. We are a much better organization because of it!"
Steve Harding, Executive Vice President, Tennessee Association of Realtors,